If you’ve spent any time on social media, the chances are you would have come across infographics, these are simply visual representations of information or data. Infographics have been a big trend on social media for a while now, which is largely because visual content is often a superior way to present content as most of us find it easier to consume. Consider these facts:
- 50% of the brain is active in visual processing
- Humans process visual scenes 60,000 times faster than text
- 40% of people respond better to visuals
- Most people only remember 20% of what they read
The benefits of infographics
- More eye-catching and memorable than words
- Shareable – easy to communicate on social media and will often be shared by followers
- Fun and engaging – it’s a nice light way to communicate, sometimes church communication can be heavy and hard to digest
- Attract interest and curiosity - the visual appeal of infographics encourages people to pay attention to a topic
Research shows that our attention spans are getting shorter with the rise of social media and numerous other digital distractions. Therefore any form of communication that can cut through the clutter and deliver a clear message is useful. A strong infographic can do just that.
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5 ways to use church infographics
There are many ways that your church could use infographics to communicate with your members and visitors in an engaging way, here are a few:
1. To tell people about your church
Often one of the first things people want to know about your church is who the leadership is and what the church stands for, an infographic can be used to present this information in an interesting way.
- Introduce your team in a creative way so people can see at a glance who they are and what they’re responsible for
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the idea of creating superheroes or cartoon characters to represent your leaders and their roles is fun and could work for some ministries, maybe youth or children’s departments.
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- A bio of your Pastor
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- To share vision mission and core values
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2. Raise awareness
Churches always have a need to raise awareness on key topics, these may include introducing changes, promoting events and much more:
- A call to action; e.g. volunteering and donating
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- Promote events
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- Raise awareness for key church programs like missions
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3. Sermon summary
An infographic can be used to summarise a weekly message or sermon, this will also aide retention and recall of the message and encourage continued study of a topic throughout the week.
Here’s a summary of Philippians 2:5-11
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An excellent summary of the fruit of the spirit
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4. To provide feedback on an issue
- Congregation survey or reseach results
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- Communicate church annual report
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5. Bible study: Simplify complex topics
Topics like the Trinity that many find difficult to comprehend, can be explained more clearly through visuals.
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These are just a few examples to give you a peak at the possibilities!
For a whole host of amazing Christian based infographics (incl. The Fruit of the Spirit, RC Sproul and Trinity infographics referenced in this post) visit Engage ~ To involve a person’s attention intensely
A Church Infographic offer – during Lent only!
If you’ve been inspired by the examples above then the good news is; this Lent as part of our participation in the 40Acts campaign we want to bless 5 churches or Christian based organisations with the creation of an infographic of there choice for free, to use across all their communication channels. If this is something your church would benefit from contact us today. We are only offering 5 so if you’re interested there’s no time like the present to get in touch, we look forward to hearing from you.